Local entrepreneur’s business aims to reduce seafood waste

Sheamus MacDonald virtually received the Mitacs Global Impact Entrepreneur Award

A local entrepreneur received a prestigious award.

Sheamus MacDonald received the Mitacs Global Impact Entrepreneur Award.

His Dartmouth-based start-up, Sedna Technologies, has launched a high-tech mobile system that aims to reduce seafood waste by tracking catches through all aspects of the supply chain.

“If we’re going to harvest resources, it’s good to make sure they get to a consumer and a market, so taking what I’ve known from the industry, I’ve applied that knowledge alongside technology to try to mitigate some of the waste, ”MacDonald told NEWS 95.7’s Sheldon MacLeod Show.

The 30-year-old grew up in a family of commercial fishermen. He graduated from the Aquatic Resource Management program at St. Francis Xavier University before obtaining his Masters in Marine Studies from Memorial University in Newfoundland.

He said his company’s technology uses a mobile app and sensors to monitor and track seafood conditions in real time, starting with a detailed breakdown of water quality in boat tanks.

“If you look at Nova Scotia, for example, one of our biggest growing markets is Asia with live lobster,” MacDonald explained.

“So what we’re doing is giving exporters the tools they need to make sure the product actually gets to China in real condition so it can be sold.”

If there is a problem anywhere on the line, users will receive an alarm on their phone so they can fix it before it becomes a major problem.

And if there is deterioration, buyers and producers will be able to pinpoint exactly where the problem has occurred.

“If you buy from a number of different harvesters or suppliers, using RFID as a traceability tool, they can actually trace the origin of the product and the conditions under which it was detained so that you can avoid that. does not happen again. ,” he said.

MacDonald co-founded Sedna Technologies with his former St. FX roommate, Aleksandr Stabenow.

“He’s from the tech realm, so we thought together to find this product,” MacDonald said. “But we also employ six other people in Dartmouth and remotely in Nova Scotia, and our team continues to grow.”

MacDonald is one of five recipients of the Mitacs Entrepreneur Of The Year Award. Mitacs is a not-for-profit organization that promotes growth and innovation in Canada.


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