Raleigh Entrepreneur’s JouleBug App Acquired by Agency with Dual Headquarters in Raleigh, Colorado

RALEIGH – JouleBug, founded by Triangle-based serial entrepreneur Grant Williard, was acquired by Carimus, an organization with two headquarters in Raleigh and Boulder, Colorado.

Carimus merged with Everest agency in Raleigh three years ago

JouleBug has created a mobile application that uses gamification techniques to improve the health and well-being of its more than 100,000 individual users and employees of its corporate clients and to drive societal change.

“Impact is at the heart of our business, by integrating JouleBug with Carimus we are able to realize this vision and deliver authentic ecological and social impact experiences to our customers and their employees,” said Tony Pease, CEO of Carimus, in a statement. “We are very happy to have the JouleBug team and technology join the Carimus family. “

The JouleBug mobile application is used by corporate clients to enable employees to use a private social network where users post content that matches the achievement of certain actions, including actions that promote civic engagement, sustainability , well-being or personal growth. The company was founded in 2009 by Williard, and initially developed a prototype for an iPhone app that would control home or office devices remotely, then quickly pivoted when the team realized that SmartHome technology would be a highly competitive space. .

The pivot led to new leadership, and the company and its small team focused their attention on motivating individuals to save energy and execute small but highly repeatable habits, resulting in future impact through the aggregation of marginal gains and individual behavior change. .

Williard told WRAL TechWire in 2012 that he was looking to build a business that would give individuals and businesses the tools to understand the impact of their actions and behaviors, and then change those actions in a way that would benefit individuals individually. but also to society in general.

Joulebug turns going green into an economic game

“We have sustainability choices all day long, but all too often they’re not made consciously,” Williard said at the time. “They’re in public, but it’s always a private decision. Rewarding the times when we do the right thing creates an incentive to keep going, and sharing creates motivation for others to do the same.

Today, the company’s app features hundreds of actions, and users who complete the listed ones or the offered challenges earn points, badges, and trophies, as well as compete to win prizes sponsored by the. business.

Williard founded I-Cubed (Navisware) in 1984 and hired WRAL TechWire contributor Donald Thompson to lead the company as President and CEO in 2005, during a process in which Williard was also sold the majority of the company’s technology to Adobe and joined Adobe as a group. Product manager. Thompson would lead the business when it was acquired by KPIT in April 2014 for a deal worth up to $ 24 million, and then set up a digital marketing company.

Williard and Thompson were guests on the first episode of a podcast series of the Diversity Beyond the Checkbox podcast in April 2020, discussing their history and the concept of privilege, among other topics.

Terms of the acquisition were not disclosed. Carimus could not be reached for comment.


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